Saturday, September 24, 2016

Trigger 5

Learning objective 1. How does Supply and Demand (S&D) Affect Prices?


To understand the mechanism on how S&D affects prices in a market, the following concepts should be understood:

  1. Supply = the quantity of goods or services that producers are able to provide
  2. Demand = the quantity of goods or services that buyers are willing to purchase

A key element that completes this S&D mechanism is the Price. If we add the price in the S&D definitions:

  1. Supply = the quantity of goods or services that producers are willing to provide at a certain price
  2. Demand = the quantity of goods or services that buyers are willing to purchase at a certain price

Changes in S&D for a good or service affect the selling price, and generally we can say:
- the lower the price, the higher the demand
- the higher the price, the lower the demand

There are more variables in the S&D equation, I only list here several:

  • as low as price can be, a man might never buy women cosmetic products
  • as low as price may be, beef cans may never sell in India
  • psychological price: a man may not buy a 5€ T-shirt from market place, but would buy instead the same product from a branded store selling it for 20€ - possibly trust was a factor in the buyer decision, but the decision must have been based on thoughts like: "this is quite expensive, must be of good quality".

More views on pricing I present in Learning Objective 3, below.

Sources:

1. John J. Wild, Kenneth L. Wild - International Business, The Challenges of Globalization, 8th Edition


Learning objective 2. What Kind of Different Markets Exist in Perspective of S&D?


A set up where two or more parties engage in exchange of goods, services and information is called a market. In a market, the seller sells goods and services to the buyer in exchange of money. There has to be more than one buyer and seller for the market to be competitive.

Monopoly - a condition where there is a single seller and many buyers at the market place. In a monopoly market, the seller decides the price of the product or service and can change it on his own.

Monopsony - a market form where there are many sellers but a single buyer. In such a set up, since there is a single buyer against many sellers, the buyer can exert his control on the sellers.

Types of Markets

  • Physical Markets - Shopping malls, department stores, retail stores are examples of physical markets where the buyers can physically meet the sellers.
  • Non Physical Markets/Virtual markets - In such markets, buyers purchase goods and services from sellers through internet without physical interaction.
  • Auction Market - In an auction market the seller sells his goods to one who is the highest bidder.
  • Market for Intermediate Goods - Such markets sell raw materials (goods) required for the final production of other goods.
  • Black Market - A black market is a setup where illegal goods or services are sold.
  • Knowledge Market - Knowledge market is a set up which deals in the exchange of information and knowledge based products.
  • Financial Market - Market dealing with the exchange of liquid assets (money) is called a financial market. Financial markets types include: Stock Market, Bond Market, Foreign Exchange Market.


Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference.

Basis of Market Segmentation

  • Gender
  • Age Group
  • Income
  • Marital Status
  • Occupation
  • Psychographic segmentation - based on the lifestyle of the individuals.
  • Behaviouralistic Segmentation - individuals loyal towards a particular brand.
  • Geographic Segmentation


Sources:

1. MSG - Management Study Guide - Definition and Different types of Markets, http://www.managementstudyguide.com/what-is-market.htm


Learning objective 3. What Other Factors than S&D Affect Prices?


Internal factors

  • cost - influenced by the good or service production expenses
  • credit policies, promotions - price could be higher if an appealing credit policy is provided to the buyers, or price could be lower during the promotions

External factors

  • government controls - by laws and regulations (i.e. subsidies)
  • resellers and intermediaries - entities that usually will increase the selling price by adding their own commisions.

Sources:

1. Factors Affecting Pricing Product: Internal Factors and External Factors, article shared by Smriti Chand - http://www.yourarticlelibrary.com/marketing/pricing/factors-affecting-pricing-product-internal-factors-and-external-factors/32313/

Monday, September 19, 2016

Trigger 4

Learning objective 1. What actions governments can take to affect the economy? What can be the consequences of government actions?


According to Andrew Beattie in his article “How Governments Influence Markets” the government has several possibilities to affect the markets and influence businesses in ways that often have unexpected consequences.


Monetary Policy: The Printing Press - Of all the weapons in the government's arsenal, monetary policy is by far the most powerful. Unfortunately, it is also the most imprecise. True, the government can do some fine control with tax policy to move capital between investments by granting favorable tax status (municipal government bonds have benefited from this). On the whole, however, governments tend to go for large, sweeping changes by altering the monetary landscape.

Currency Inflation - Governments are the only entities that can legally create their respective currencies. When they can get away with it, governments always want to inflate the currency. Why? Because it provides a short-term economic boost as companies charge more for their products and it also reduces the value of the government bonds issued in the inflated currency and owned by investors. Inflated money feels good for a while, especially for investors who see corporate profits and share prices shooting up, but the long-term impact is an erosion of value across the board. Savings are worth less, punishing savers and bond buyers. For debtors, this is good news because they now have to pay less value to retire their debts - again, hurting the people who bought bank bonds based off those debts. This makes borrowing more attractive, but interest rates soon shoot up to take away that attraction

Fiscal Policy: Interest Rates - Interest rates are another popular weapon, even though they are often used to counteract inflation. This is because they can spur the economy separately from inflation. Dropping interest rates via the Federal Reserve - as opposed the raising them - encourages companies and individuals to borrow more and buy more. Unfortunately, this leads to asset bubbles where, unlike the gradual erosion of inflation, huge amounts of capital are destroyed, which brings us neatly to the next way the government can influence the market.

Bailouts - After the financial crisis from 2008-2010, it is no secret that the U.S. government is willing to bailout industries that have gotten themselves into problems. Bailouts can skew the market by changing the rules to allow poorly run companies to survive. Often, these bailouts can hurt shareholders of the rescued company and/or the company's lenders. In normal market conditions, these firms would go out of business and see their assets sold to more efficient firms in order to pay creditors and - if possible - shareholders. Fortunately, the government only uses its ability to protect the most systemically important industries like banks, insurers, airlines and car manufacturers.

Subsidies and Tariffs - Subsidies and tariffs are essentially the same thing from the perspective of the taxpayer. In the case of a subsidy, the government taxes the general public and gives the money to a chosen industry to make it more profitable. In the case of a tariff, the government applies taxes to foreign products to make them more expensive, allowing the domestic suppliers to charge more for their product. Both of these actions have a direct impact on the market. Government support of an industry is a powerful incentive for banks and other financial institution to give those industries favorable terms. This preferential treatment from government and financing means that more capital and resources will be spent in that industry, even if the only comparative advantage it has is government support. This resource drain affects other, more globally competitive industries that now have to work harder to gain access to capital. This effect can be more pronounced when the government acts as the main client for certain industries, leading to the well-known examples of over-charging contractors and chronically delayed projects. 

Regulations and Corporate Tax - The business world rarely complains about bailouts and preferential treatment to certain industries, perhaps because they all harbor a secret hope of getting some. When it comes to regulations and tax, however, they howl - and not unjustly. What subsidies and tariffs can give to an industry in the form of a comparative advantage, regulation and tax can take away from many more. High taxes on corporate profits have a different effect in that they discourage companies from coming into the country. Just as states with low taxes can lure away companies from their neighbors, countries that tax less will tend to attract any corporations that are mobile. Worse yet, the companies that can't move end up paying the higher tax and are at a competitive disadvantage in business as well as for attracting investor capital. 
  
Sources:
1. How Governments Influence Markets, by Andrew Beattie -http://www.investopedia.com/articles/economics/11/how-governments-influence-markets.asp



Learning objective 2. What are the external factors that affect government's economic policy?

Economic policy refers to the actions that governments take in the economic field. It covers the systems for setting levels of taxation, government budgets, the money supply and interest rates as well as the labor market, national ownership, and many other areas of government interventions into the economy. Most factors of economic policy can be divided into either fiscal policy, which deals with government actions regarding taxation and spending, or monetary policy, which deals with central banking actions regarding the money supply and interest rates. Such policies are often influenced by international institutions like the International Monetary Fund or World Bank as well as political beliefs and the consequent policies of parties.

The International Monetary Fund (IMF) is an international organization headquartered in Washington, D.C., of "189 countries working to foster global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty around the world." It now plays a central role in the management of balance of payments difficulties and international financial crises.

Through the fund, and other activities such as statistics-keeping and analysis, surveillance of its members' economies and the demand for particular policies, the IMF works to improve the economies of its member countries. The organization's objectives stated in the Articles of Agreement are: to promote international monetary cooperation, international trade, high employment, exchange-rate stability, sustainable economic growth, and making resources available to member countries in financial difficulty.
  
Sources:

1. Economic Policy, Wikipedia - https://en.wikipedia.org/wiki/Economic_policy
2. International Monetary Fund, Wikipedia -https://en.wikipedia.org/wiki/International_Monetary_Fund


Learning objective 3. Why are governments subsidizing commodities?

Commodity = a  raw material or primary agricultural product that can be bought and sold, such as copper or coffee. Commodities are most often used as inputs in the production of other goods or services.
  
subsidy is a benefit given by the government to groups or individuals, usually in the form of a cash payment or a tax reduction. The subsidy is typically given to remove some type of burden, and it is often considered to be in the overall interest of the public. Government subsidies help an industry by paying for part of the cost of the production of a good or service by offering tax credits or reimbursements or by paying for part of the cost a consumer would pay to purchase a good or service.

Types of subsidies:
·  Production subsidy - A production subsidy encourages suppliers to increase the output of a particular product by partially offsetting the production costs or losses. The objective of production subsidies is to expand production of a particular product more so that the market would promote but without raising the final price to consumers. This type of subsidy is predominantly found in developed markets

·  Consumer/consumption subsidy - A consumption subsidy is one that subsidises the behavior of consumers. These type of subsidies are most common in developing countries where governments subsidize such things as food, water, electricity and education on the basis that no matter how impoverished, all should be allowed those most basic requirements

·  Export subsidy - An export subsidy is a support from the government for products that are exported, as a means of assisting the country’s balance of payments

·  Employment subsidy - An employment subsidy serves as an incentive to businesses to provide more job opportunities to reduce the level of unemployment in the country (income subsidies) or to encourage research and development.[2] With an employment subsidy, the government provides assistance with wages. Another form of employment subsidy is the social security benefits.

·  Tax subsidy - Government can create the same outcome through selective tax breaks as through cash payment.

·  Transport subsidies - Some governments subsidize transport, especially rail and bus transport which decrease congestion and pollution compared to cars.

·  Environmental externalities - As well as the conventional and formal subsidies as outlined above there are myriad implicit subsidies principally in the form of environmental externalities. These subsidies include anything that is omitted but not accounted for and thus is an externality. These include things such as car drivers who pollute everyone’s atmosphere without compensating everyone, farmers who use pesticides which can pollute everyone’s ecosystems again without compensating everyone

Sources:
1. How Do Government Subsidies Help Industry? by Evan Tarver, June 2015 -http://www.investopedia.com/ask/answers/060215/how-do-government-subsidies-help-industry.asp
2. Subsidy, Wikipedia - https://en.wikipedia.org/wiki/Subsidy

Sunday, September 11, 2016

Trigger 3

Learning objective 1. What is value chain?

A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The product passes through each activity in the value chain and gains some value at each stage. It is a powerful tool for strategic planning. The concept comes from business management and was first described and popularized by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.


Sources:

1. Value chain, Wikipedia - https://en.wikipedia.org/wiki/Value_chain 
2. Porter Value Chain - http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2516-porter-value-chain.html 


Learning objective 2. How to develop functions as company grows?

History has many examples of small companies that started from a brilliant commercial idea but which were not able to match the organic growth with a solid structure that would develop or even maintain the early achieved success – overgrowth eventually led to organization collapse and end of business. Growing from a small organization to a larger organization requires a good planning, setting of realistic goals and discipline to follow the agreed strategy. Usually the organization would grow from several people having many roles (the extreme would be one man company where the person would fill all the functions including sales, marketing, logistics, etc) to a more complex organization where the functions would be well defined and communication between the departments could only be done in a formal way.

Organizational structure is the way in which a company divides its activities among separate units and coordinates activities among those units. The more a company’s organizational structure is appropriate for its strategic plans, the more effective the organization will be in working toward its goals.

Types of organizational structure:

  • International division structure – separates domestic from international business activities by creating a separate international division with its own manager
  • International area structure – organizes a company’s entire global operations into countries or geographic regions
  • Global product structure – divides worldwide operations according to a company’s product areas
  • Global matrix structure – splits the chain of command between product and area divisions.



Sources:

1. John J. Wild, Kenneth L. Wild - “International Business – The Challenges of Globalization”, 8th Edition


Learning objective 3. How does size affect the management of a company?


There could be more points of view regarding the management of a company: hierarchy, amount, styles, etc. My focus here was on the styles of leadership and the way the size of the organization impacts on these.

Leadership is the process where one person influences the aid and support of others in the accomplishment of a common task. Of the many factors that has an impact on leadership style and effectiveness, group size plays an important role.

N. Nayab identifies in his article “Modern Leadership Styles in the Changing World” the following styles:

  • Charismatic Leadership - is leading by dint of personality and charm, instead of relying on any external power or authority. Charismatic leaders seek to fulfill organizational goals by instilling devotion.
  • Transformational leadership - is one of the most popular leadership styles in the changing world and focuses on effecting revolutionary change in organizations through a commitment to the organization’s vision.
  • Visionary Leadership - a visionary leader dreams about the future and translates such dreams into specific, achievable goals and is able to articulate them with great inspiration to instill the commitment of others. They also back up such words with action.
  • Transactional leadership - bases itself on getting things done through a clear chain of command and works on the assumption that rewards and punishment will motivate people. Transactional Leaders negotiate a contract with subordinates that creates clear structures, makes explicit the requirement, and installs a formal system for rewards and discipline.
  • Servant Leadership - bases itself on the premise that leaders are servants first and leaders second. They depart from the traditional leadership style of dominating subordinates and telling them what to do, and rather empower the subordinate and act proactively to inspire them to perform. Such inspiration leads to collective efforts, the results of which turn out to be more than the sum of individual efforts.
The size of the group influences the leadership styles in organizations. Participative leadership styles require the leader’s individual attention to each team member and consulting with them before taking decisions. The higher the group size, the more difficult and time consuming this becomes.

Leaders with large groups and wide span of control adopt an autocratic style leadership out of compulsion if not out of choice, finding no other effective way to manage such a large group. Large groups are generally populated with people having comparatively lesser education, reinforcing the application of the autocratic style of leadership. Practical applications of such autocratic leadership style owing to a large group are in situations such as assembly line plant, political parties, and others.

Again, adopting a laissez faire or servant leadership style becomes possible only in small groups. Application of the same in wide groups or where the leaders have a wide span of control might result in chaos and hold ups.
One leadership style suitable for all group sizes is situational leadership where the leader makes decisions based on the capability of the followers and the leader, with the leader adjusting and adapts to the limitations laid out by the team members and the situation.


Sources:

1. How Does Group Size Affect Leadership? by N. Nayab - http://www.brighthubpm.com/resource-management/92552-how-does-group-size-affect-leadership/ 
2. Modern Leadership Styles in the Changing World, by N. Nayab - http://www.brighthub.com/office/home/articles/73968.aspx

Saturday, September 3, 2016

Trigger 2

Learning objective 1. How to utilize your existing resources to expand your business? (Company’s mission)


A company’s mission statement is communicating the purpose of the organization. Commonly the organizations update their mission statement when the organization evolves. Examples of mission statements:
  • KONE: “To improve the flow of urban life.”
  • Nike: "To bring inspiration and innovation to every athlete in the world."
  • Starbucks: "To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time."
  • Chevron: "To be the global energy company most admired for its people, partnership and performance."
  • Amazon: "To be the most customer-centric company in the world, where people can find and discover anything they want to buy online."
  • Intel: "Delight our customers, employees and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live."
  • eBay: "Provide a global trading platform where practically anyone can trade practically anything."
  • Coca-Cola: “To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.”
Definition of business resources – according to www.businessdictionary.com is: “Human, financial, physical, and knowledge factors that provide a firm the means to perform its business processes.”

Utilizing resources to expand the business is probably a differentiator in the success the great companies demonstrated during times. And this does not only refer to financial power or geographical presence that enabled companies to expand globally, but refers also to the human and knowledge resources that would enable a company to expand products portfolio or completely reshape the company’s purpose: this may simply start from an internal (or external) survey on collecting ideas and with the support of marketing and research and development departments implement this ideas in practice.
 

Sources:

  1. Mission statement, Wikipedia - https://en.wikipedia.org/wiki/Mission_statement
  2. What is a Mission Statement? By Nicole Fallon Taylor, Jan 2015 - http://www.businessnewsdaily.com/3783-mission-statement.html
  3. http://www.businessdictionary.com/definition/business-resources.html

Learning objective 2. How to foresee trends? (Company’s vision)
a)    How do you translate this into a company’s vision?


A vision statement is a declaration of an organization's objectives, ideally based on economic foresight, intended to guide its internal decision-making.
Mission statements and vision statements fill different purposes. A mission statement describes an organization's purpose and answers the questions "What business are we in?" and "What is our business for?" A vision statement provides strategic direction and describes what the owner or founder wants the company to achieve in the future.
Jean Van Rensselar identifies a trend as “a distillation of a novelty---a novelty plus time. You can predict a trend by anticipating what will remain of a novelty in a year. In short, a novelty is the tidal wave and a trend is what’s left on the beach after the tidal wave recedes. Anyone can recognize a trend once the tidal wave has receded; the trick is to predict what will be left on the beach while the tidal wave is still on the horizon.” The article “5 Ways to Predict a Trend” continues with how to identify a trend while in novelty stage:
  • It is obviously useful
  • It has broad appeal and application
  • It is sustainable
  • It meshes with other trends
  • It has some history

A good example on how to translate trends into the company vision is presented by Accenture in the study “Technology Vision 2016”. We are witnessing a digital evolution, with technology advances and unlimited opportunities when change becomes the new normal.
  • Intelligent automation - the true visionaries use intelligent automation to create a new digital world where they are masters of competitive advantage
  • Liquid workforce - by exploiting technology to enable workforce transformation, leading companies will create highly adaptable and change-ready enterprise environments that are able to meet today’s dynamic digital demands (according to a study, 43% of the US workforce will be freelancers in 2020)
  • Platform economy - it’s the platform-based business models and strategies they enable that are driving the most profound global macroeconomic change since the industrial revolution. In the digital economy, platform ecosystems are nothing less than the foundation for new value creation (81% of executives say platform-based business models will be core to their growth strategy within three years)
  • Predictable disruption - ecosystems are born digital, and unhindered by industry boundaries (82% say industry boundaries are being erased and new paradigms are emerging for every industry)
  • Digital trust - as security risks increase, so do opportunities to earn customer trust (83% agree that trust is the cornerstone of the digital economy)

 Sources:
  1. Vision statement, Wikipedia - https://en.wikipedia.org/wiki/Vision_statement  
  2. “5 Ways to Predict a Trend” by Jean Van Rensselar - http://www.businessknowhow.com/marketing/spottrend.htm
  3. “Technology Vision 2016”, Accenture - https://www.accenture.com/us-en/insight-it-tech-trends-summary

Learning objective 3. How to create strategy based on vision and mission? (Company’s strategy)


Strategy is a high level plan to achieve one or more goals under conditions of uncertainty.
Mission and vision are leading to a strategy that needs to be implemented in order to accomplish the set objectives. For a strategy to be viable, the following questions should be answered:
  • Why is the company in business?
  • What are we best at doing?
  • Which customers should we continue to serve or start serving?
  • Which products/services should we stop offering, continue to offer, or start offering?
  • Why have we decided on these strategic directions?

 Sources: 
  1. Strategy, Wikipedia - https://en.wikipedia.org/wiki/Strategy
  2. Defining Your Business Strategy, FastTrac, Kauffman Foundation - http://www.entrepreneurship.org/resource-center/defining-your-business-strategy.aspx